I teach at the Wee Kim Wee School of Communicaation and Information at the Nanyang Technological University.

Personality Tests

disturbing story (p. xi)

personality testing — a $400 million industry (p. xiv)

  • as many as 3/4s of test takers achieve a different personality type when tested again
  • the 16 distinctive types described by the Myers-Briggs have no scientific basis whatsoever

draw-a-person test — Karen Machover

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ego 2.0a

assetive —-> pushy

analytical —->pessimistic

flexible —->pushover

charismatic —-> manipulative

committed —->overbearing

decisive —-> hasty

dedicated —->stubborn

directive —-> dictatorial

passionate —-> overzealous

dependable —->rigid

optimistic —-> unrealistic

open-minded —->indiscriminate

discerning —-> judgmental

loyal —-> blind

trusting —-> naive

strong-willed —-> inflexible

pragmatic —-> uninspired

self-confident —->self-absorbed

straightforward —-> inconsiderate

alert —-> anxious

diplomatic —-> political

determined —-> stubborn

courageous —-> reckless

innovative —-> impractical

disciplined —-> restrictive

smart —-> know-it-all

independent —-> detached

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ego 2.0

assetive

analytical

flexible

charismatic

committed

decisive

dedicated

directive

passionate

dependable

optimistic

open-minded

discerning

loyal

trusting

strong-willed

pragmatic

self-confident

straightforward

alert

diplomatic

determined

courageous

innovative

disciplined

smart

independent

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Keywords from Chapter One (Bowling Alone)

break up

show up

drop out

dwindle — wane

fade

joiner

revitalise

participation

engagement [in community affairs]

civic vitality

civic involvement

distinguish many different forms of social capital

pro-social and anti-social consequences of community organisations

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Books for H6634 Presentation

[1] Jimmy Choo Shoe Company

[2] The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance (2001)
[3] Sir Henry Bessemer, F.R.S. : an autobiography (1905)
[4] Andrew Carnegie (Nasaw, 2007)
[5] Mellon: An American Life (Cannadine, 2008)
[6] The Partnership: The Making of Goldman Sachs (Ellis, 2009)
[7] Magic Mineral to Killer Dust: Turner & Newall and the Asbestos Hazard (2001)
[8] alibaba: The Inside Story Behind Jack Ma and the Creation of the World’s Biggest Online Marketplace (Liu Shiying and Martha Avery, 2009)
[9] The Lenovo Affair: The Growth of China’s Computer Giant and Its Takeover of IBM-PC (2006)
[10] The Wanderer: The Last American Slave Ship and the Conspiracy That Set Its Sails (2008)
[11] The International Arms Trade (2009)
[12] Titan: The Life of John D. Rockefeller, Sr (2004)
[13] Pierre S. Du Pont and the Making of the Modern Corporation
[14] Knowledge loves company: successful models of cooperation between universities and companies in Europe (2009)
[15] INSEAD History

[16] Shaping the Industrial Century: The Remarkable Story of the Evolution of the Modern Chemical and Pharmaceutical Industries (2009)

[17] Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a new preface (2005)

[18] The Island in the Center of the World

[19] Walt Disney: The Triumph of the American Imagination (2007)

[20] Matsushita

[21] Merill

[22] The Box

[23] The Firestone story: a history of the Firestone Tire & Rubber Company

[24] Absolut & Absolut Sequel

[25] Children’s Television Workshop

[26] Smith, R., & Emshwiller, J.R. (xxxx). 24 Days: How two Wall Stree Journal reporters uncovered the lies that destroyed faith in corporate America. XXX, YYY: Harper Business.

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Robert S. Taylor's Book

Data to

Information to

Informing Knowledge to

Productive Knowledge to

Action

page 6

Taylor, R.S. (xxxx). Value-added processes in information systems. Norwood, NJ: Ablex.

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Measures of Shyness (1977)

Differences in Communication

  • effectiveness of communication
  • amount of communication
  • desire for communication

page 26

Zimbardo (1977)

Do you presently consider yourself to be a shy person?  _____ Yes _____ No

If you answered “No,” was there ever a period in your life during which you considered yourself to be a shy person? _____ Yes _____ No

page 39

Situational Communication Apprehension (Buss, 1980)

  • Novel situations
  • Formal situations
  • Subordinate status
  • Feeling conspicuous
  • Unfamiliarity
  • Dissimilarity
  • Exessive attention

Types of Shy People

  • skill deficient
  • socially introverted
  • culturally introverted
  • socially alienated
  • ethnically / culturally divergent

Communication apprehension is the fear or anxiety associated with either real or anticipated communication with another person or persons.

page 37

Communication Apprehension, Avoidance and Effectiveness (5th ed). Richmond and McCroskey (1998)

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