Web 1.0 VS Web 2.0
Educause
Mashing up the Once and Future CMS
By Malcolm Brown
Web 1.0
Publishing
Content management, presentation
Individual, large-scale websites
Directories
User observe, “listen to” websites
Subscription services
They, the media (control held by a few)
Macro content
Authority is key
Versions and major revision
Creator defines content, design
Taxonomy
Value indifferent to amount of usage
Business model
In author we trust
Harnessing of authority’s intelligence
Best-sellers
Control
Example: Encyclopedia Britannica
Web 2.0
Participation
Content reappropriation (e.g., mashups)
Blogs, wikis
Tagging
User add value, co-create
Low-cost or free services
e, the medai (we create the media)
Micro-content
Collective decision-making
Continuous micro-enhancement
User defines content, design
Folksonomy
Value increases the more it is used
Blogosphere
In users we trust
Harnessing of collective intelligence
The “Long Tail”
Cooperation
Example: Wikipedia
9 months ago